AI lead scoring
AI lead scoring uses artificial intelligence to rank your leads by how likely they are to convert, so you know who to call today. Instead of fixed point rules, it reads real signals - reply speed, engagement, deal stage, and how the conversation is going - and produces a score plus the reason behind it.
Rule-based scoring vs AI scoring
Old-school lead scoring assigns fixed points: +10 for opening an email, +5 for a job title. It's transparent but blind to context. AI lead scoring reads the actual signals - how fast someone replies, whether the thread is warming or cooling, how long a deal has sat in a stage - and weighs them together. The result is a score that reflects real momentum, plus a plain-English explanation of why.
What a good score includes
A number alone isn't useful. Good AI lead scoring gives you the primary signal driving the score, the risk factors, and a recommended next action - so the score turns into a decision. 'Score 82, warming fast, replied twice in two days, send a quote' beats a bare number every time.
How RadiusOS does it
RadiusOS scores every contact and explains the reasoning. The free tier uses fast rule-based scoring on all contacts plus on-demand AI scoring you can refresh; Business and Team get real-time AI scoring. Either way you get a label (hot/warm/cool/cold), the primary signal, and a suggested next step - and you can ask 'why this score?' for the full reasoning.
Frequently asked
What is AI lead scoring?
AI lead scoring ranks your leads by likelihood to convert using AI that reads real signals - reply speed, engagement, deal stage, conversation tone - rather than fixed point rules. It tells you who to focus on today and explains why.
Is AI lead scoring accurate?
It's directional, not magic. AI scoring is best at surfacing momentum - which deals are heating up or going cold - so you prioritize attention. The strongest implementations show the reasoning behind each score so you can sanity-check it rather than trusting a black box.
Does RadiusOS include AI lead scoring for free?
Yes. RadiusOS includes lead scoring on its free tier, with on-demand AI scoring you can refresh and a 'why this score?' explanation. Real-time AI scoring on every contact is part of the Business plan.
Related terms
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RadiusOS is the AI-powered CRM for service businesses. Free to start, $19/mo flat.