Small Business Sales CRM for Founder-Led Teams That Close Deals Themselves
Track every deal from new lead to closed-won without an enterprise CRM you'll never finish configuring. Built for indie consultants, founder-led sales, and small B2B teams closing five-figure deals.
What we hear, every week.
You have 25 deals open and you can't tell which one is about to ghost you and which one is hours from signing
You promised three prospects you'd follow up Thursday and you forgot all three by Friday lunch
Sundays are spent rebuilding your pipeline view from your inbox because no system reflects the truth
Built for how small-business sales teams actually work.
RadiusOS gives small-team sellers a clean pipeline from new lead to closed-won, without the bloat of enterprise sales platforms built for 50-rep orgs. AI scoring flags deals stalling at proposal-sent and contacts going quiet between calls so you re-engage before they pick someone else. Every contact tracks deal value, source, and decision maker on the card so you walk into every call prepared. Email templates and one-click drafts handle the repetitive follow-ups so your time goes to the conversations that actually move pipeline.
Every step. Already mapped.
Your workspace is pre-loaded with these stages on day one. Drag-and-drop to customize, or use them as-is.
New Lead
Inbound, referral, or outbound reply. Get a first-touch reply out within 24 hours -- B2B response rates fall off a cliff after day one. Capture source so you know which channels actually work.
Contacted
You've made first contact. Goal here is a discovery call on the calendar. Anything sitting in Contacted longer than a week without a meeting booked is usually dead -- chase or cut.
Qualified
You've confirmed they have a real problem, a budget, and a decision maker on the call. Now the sale starts. Log the decision maker on the card so future emails address the right person.
Proposal Sent
Proposal is out. RadiusOS tracks engagement and flags drops in open or reply rate. If a prospect goes quiet for more than 5 days at this stage, follow up -- silence is rarely a yes.
Negotiating
Price, scope, terms. Deals that linger here past two weeks close at half the rate. Move toward a yes or a no -- protracted negotiation is a no in slow motion.
Closed Won
Signed. Log the deal value, kick off onboarding, and ask for an intro to one peer the buyer respects. Referral velocity is highest in the first week post-close.
Closed Lost
Tag why -- price, timing, competitor, scope. Lost deals from Q1 frequently re-open in Q3 when their workaround stops working. Keep them in your pipeline for a 90-day re-engagement.
What you're probably wondering.
What's the best CRM for small business sales?
The best small-business sales CRM is one a one-person sales team can stand up in a day, not a Pipedrive or HubSpot deployment that needs an admin. RadiusOS is free to start with AI deal scoring, a clean kanban pipeline, and Gmail integration -- no per-seat fees, no setup wizard that takes a week.
Is there a free B2B sales CRM?
Yes. RadiusOS includes deal scoring, pipeline view, and Gmail integration on the free tier. Most competitors gate AI scoring behind paid plans -- HubSpot Starter is $20/user, Close is $49/user, Pipedrive Pro is $49/user. RadiusOS gives the AI away because it's how you fall in love with the product.
What's a good Pipedrive alternative for small teams?
Pipedrive starts at $14/user/mo and bills per seat -- a 5-person team is $840/year on Essential, more on Pro. RadiusOS Pro is $19/mo total, not per seat, and Business at $39/mo unlocks unlimited contacts, MCP server, and AI drafts. Built for founder-led teams, not 50-rep sales orgs.
How does AI deal scoring help a solo seller?
Solo sellers can't manually review 25 open deals every morning. AI scoring watches email engagement, stage velocity, and reply timing across your whole pipeline and flags the deals that are heating up or going cold. You walk into Monday already knowing who to call first instead of triaging from your inbox.
Built for small-business sales teams. Free to start.
No credit card. Cancel anytime. The pipeline is set up the moment you sign up — no blank-page problem.