Real Estate CRM for Agents Who Run on Relationships
Track buyers and sellers from first inquiry to closing day. Know which clients need a showing follow-up, which offers are stalling, and which deals are about to close.
You showed a property two weeks ago and forgot to follow up with the buyer
Your under-contract deals need constant check-ins but you are busy with new leads
You have no idea which of your 30 active clients is closest to making an offer
RadiusOS gives every client a clear path from new lead to closed. AI scoring reads your email activity and flags clients who are cooling off -- the ones who stopped replying or have not been shown a property in too long. You get daily action items: follow up with this buyer, check in on that contract, send comps to this seller. The pipeline view shows you at a glance how many deals you have at each stage and where your commission is coming from this month.
Pipeline Stages (5)
Custom Fields (3)
Property Type
text
Budget
currency
Listing URL
url
Terminology
How This Pipeline Works
New Lead
Someone reached out or you met them at an open house. Speed to first response is everything in real estate. Leads that do not get a personal reply within 24 hours go cold fast.
Showing
You are actively showing properties. Track which homes they have seen, what they liked, and what they passed on. This is where relationships are built or lost.
Offer Made
An offer is on the table. Now you are managing expectations, negotiating terms, and keeping your client informed. Track competing offers and deadlines so nothing slips.
Under Contract
The offer was accepted. Inspections, appraisals, financing contingencies -- there are a dozen things that can derail a deal between contract and close. Use tasks to track every milestone.
Closed
Keys handed over. Log the closing details, celebrate the win, and ask for a referral while the experience is fresh. Past clients are your best lead source.
Frequently Asked Questions
What is the best CRM for real estate agents?
The best CRM for real estate agents is one you actually use. RadiusOS is designed for agents who want a clean pipeline view of their deals, AI-powered follow-up reminders, and Gmail integration -- without the bloat and cost of enterprise real estate platforms.
Can I track both buyers and sellers in the same pipeline?
Yes. Each client gets their own card in the pipeline regardless of whether they are buying or selling. Use tags or custom fields to distinguish between buyer and seller clients, or create separate workspaces for each.
Does RadiusOS integrate with MLS or Zillow?
RadiusOS does not have direct MLS or Zillow integrations. It focuses on relationship management -- tracking your client pipeline, follow-ups, and communication. You can paste listing URLs into contact records to keep property details connected to each client.
How much does a real estate CRM cost?
Most real estate CRMs charge $25 to $100 per month. RadiusOS starts free with AI deal scoring included and is $19 per month for Pro features like email sequences, AI-drafted follow-ups, and one-click actions.